Debating the merits of publishing a design magazine online with Meir Kordevani - “Picnic”

Recently I have been corresponding with Meir Kordevani, one the key figures responsible for the publication of the Israeli design/art publication Picnic.
For those of you unfamiliar with the magazine, a short introduction is in order.
Picnic is described by it’s publishers as follows: “…a bi-annual magazine from Tel Aviv, 100% text-free, communicating through imagery…Introduces a fresh collection of images taken from the fields of photography, fashion, illustration, graphic design, cake making, astronomy, video and more. Suggests a unique visual experience, linking logical thinking with fantasy and the sub-conscious….“.
During our correspondence I asked Meir whether Picnic had an online version to which he replied:
“Picnic has no online version, otherwise there would be no sense to print it.
I find this position hard to agree with. In fact I can think of quite a few newspapers and magazines, including design/art/fashion publications that view things slightly differently. I believe that there’s always logic in putting a publication online. Magazines are not only appreciated for their content and people don’t buy a high gloss magazine for it’s content alone. The feeling of paper, the smell, the resolution of print, the portability - all these are unique to the printed version and are unrelated to the content. Print magazines have collector value as well and serve as status symbols for the people that leave them lying about on their coffee tables.
In Picnic’s case having the magazine online would give it a much larger exposure than it curently enjoys (and it deserves the attention). Practically speaking it would also give people an opportunity to browse the product before deciding to buy it.
If the issue of safeguarding the content is a concern it could always be decided to put only Picnic’s archive online or that only part of the content could be accessible, etc.
If you have any experiences relating to the issue of publishing a design/art/fashion magazine either as print or online your comments are much appreciated.


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